NEWS & MEDIA

PREMIUM SWISS CHOCOLATE IS JUST A CLICK AWAY AT THE NEW LINDTUSA.COM September 30th, 2008

The exhilarating, sweet smell of premium Swiss chocolate just became a little more accessible to the increasingly sophisticated American consumer. Today Lindt & Sprungli USA, Inc. relaunched its domestic web presence at www.LindtUSA.com in response to growing consumer demand, an evolving spectrum of nuanced flavors, and maturing American palates. The new website features guidance from Lindt's Master Swiss Chocolatiers, a tailored shopping experience, and a rich variety of ideas for bringing the Lindt World of Chocolate home.

Embracing its leadership in the worldwide premium chocolate movement, Lindt shares expertise and passion gained over its 160-year history. Their rich tradition of slow, enduring craft continues today, emerging in innovative new bars as well as the refined flavors of their hallmark Lindor Truffles. The new website offers step-by-step tips for savoring Lindt's myriad delights in a full sensory experience, as well as the opportunity to meet the skilled confectioners behind the scenes. Lindt introduces its Master Swiss Chocolatiers to the American public through word and image, in compelling biographies that reveal key influences. Consumers can learn more about the unique perspective each Master Chocolatier brings to product development and recipe creation, while also discovering their sources of inspiration.

When inspiration motivates firsthand experience, Lindt doesn't disappoint: shoppers can fulfill even the most discerning palate through a variety of personal shopping tools, rivaling the excellent real-world customer service for which the brand is known. A faceted shopping experience helps consumers discover new flavors, uncover seasonal favorites, or search by gift occasion or collection. For home chocolatiers and chefs in their own right, shopping by recipe is easy, too. Classic fudge cookies, mousse, souffle, and more can easily evolve from website to kitchen, just by following the links to integrated products.

With recipes that extend the Lindt experience beyond just a delectable bar or creamy, tantalizing truffle, enthusiasts can bring it all together by learning how to host a Lindt chocolate tasting party or finding the perfect gift for any occasion. From storied beginnings with the world’s first melting chocolate, Lindt & Sprungli's heritage and European tradition comes home when chocolate lovers discover new flavors and opportunities. Whether you're sharing new pairings or savoring an old favorite, the superior, smooth flavor always inspires.

About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 100 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.

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