Privacy Policy


Lindt & Sprüngli ("Lindt", "we", "us" or "our") is committed to protecting your privacy. This Privacy Notice ("Privacy Notice" or "Privacy Policy") explains how Lindt processes Personal Information, for what purposes, how we disclose it and what choices you have regarding our use of information about you. This Privacy Notice applies to information collected on our websites, online shops and applications ("Sites").

How do we collect information about you?

We may collect identifying information ("Personal Information") about you through automatic interactions with you, through submissions you make directly to us and through third parties.

Information we collect about you through your use of Sites

We use cookies and other tracking technology which collect certain kinds of information when you interact with our websites and apps, such as IP addresses, browsing preferences and pages you have viewed, as well as information about your navigation experience (time of the visit). You can read more about these policies below and in our Cookie Consent Policy.

Information you provide to us

We collect Personal Information when you request information about us, purchase our products, register for a contest or use an application of our company.

Information we receive from third parties

We work closely with third parties (for example, business partners, affiliates of Lindt, advertising networks, payment processors, and analytics providers) and may obtain information about you from them. For example, we may obtain information about your shopping habits in order to better customize our products to you.

What type of information is collected about you?

We may collect the following Personal Information about you:

  • Name and contact data. Your first and last name, email address, home or business address and phone number.
  • Demographic data. Data about you such as your age, gender, country and preferred language.
  • Payment data. Payment card number and related information such as expiration date and any required codes.
  • Images and videos. Any images, videos and personal stories that you may provide as a result of your use of Sites.
  • Location data. Data about your location which can be precise or imprecise. For example, we collect location data about nearby cell towers and hotspots as well as zip code data which provides a less precise location.
  • Feedback and ratings. Any information that you provide to us about our Sites.
  • Credentials. Passwords, password hints, and other security information used for authentication.

How is information collected about you used?

We use Personal Information about you for the following purposes:

  • To provide you with our Sites, products or information you asked for;
  • To improve and develop our Sites and products;
  • To administer contests and promotions for which you signed up;
  • To personalize our products and Sites and make recommendations to you;
  • To allow you to participate in our loyalty program;
  • To address Sites integrity or security issues;
  • To send you updates about our Sites;
  • To facilitate and otherwise address certain inquiries or requests regarding the Sites, or respond to your questions or requests for information about or from Lindt;
  • To ensure compliance with any Lindt policies and any applicable law, regulation or order;
  • To protect the rights, property, or personal safety of another Lindt user, website visitor, other users of the Sites, or any member of the public;
  • To operate our Sites.

With whom do we share the information that we collect?

We share Personal Information about you with third parties, as needed, to administer our website and perform our Sites, and as described in this Privacy Notice. We may share Personal Information about you with affiliates, agents, service providers and distributors in order to administer our Sites.

We may also use and disclose certain aggregated, anonymized information, such as website usage data, to our trusted business partners. Such information may also be shared with third parties for advertising, informational, or comparison purposes. However, such information shall not be personally identifiable to any user.

What are your choices about the Personal Information collected?

When submitting information and interacting with our Sites, you choose which information you wish to share. Please take care to share only such information as is needed or that you believe is appropriate. Any promotional email we send to you will contain a link which will allow you to opt out of receiving any further correspondence. If you have created an online account, you may also change your correspondence preferences by logging into your account.

You may also opt out at any time from marketing communications by contacting us via our Contact Us form. You may disable your online account access at any time; however, this will not necessarily result in the deletion of any Personal Information.

You can also limit the use of tracking technologies, such as cookie collection which can be modified in browser settings on your device.

Use of cookies, web beacons and Google Analytics

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest based advertising, combating fraud, analyzing how our products perform and fulfilling other legitimate purposes.

We also use "web beacons" to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies or similar technologies from third party service providers.

Our Sites may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Sites and how we can improve them. Google Analytics collects information such as how often users visit our Sites, what pages you visit when you do so, and what other websites you used prior to coming to the Sites. Google Analytics collects only the IP address assigned to you on the date you visit the Sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to the Sites is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Sites, to prepare reports on its activities and share them with other Google Sites. Google may use the data collected on the Sites to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the Sites, please review How Google Uses Information From Sites Or Apps That Use Our Sites.

You can learn more about our use of cookies by reviewing our Cookie Consent Policy.

How do you keep Personal Information secure?

Lindt takes commercially reasonable measures to secure and protect information transmitted via our Sites. Our Sites are scanned regularly for security holes and known vulnerabilities in order to make your use of our Sites as safe as possible.

Nevertheless, because no Sites are impenetrable, we cannot guarantee that information that users of the Sites may transmit or otherwise supply will be totally secure.

How long do you keep Personal Information?

We hold onto different types of data as necessary to provide the products and fulfill the transactions you requested, or for another legitimate purpose such as complying with legal obligations. Because the needs vary based on different data types, retention periods may vary significantly.

For example, we may keep information about you and how you use our Sites as long as necessary for our legitimate business interests, for legal reasons, and to prevent harm as described in the How We Use Information section.

Links to third party websites

For your convenience, some hyperlinks may be posted on our Sites that link to other websites not under our control. We are not responsible for, and this Privacy Notice does not apply to, the privacy practices of those sites or of any companies that we do not own or control.

Changes to this Privacy Notice

We may change this Privacy Notice from time to time. You should visit our website's privacy policy at Privacy Policy for the most up to date version of the Notice. If we make material changes to this Notice, we will provide you with a more prominent notice ahead of the Effective Date.


Data Subject Rights — California Residents

This portion of our Privacy Policy advises California residents of rights provided in the California Consumer Privacy Act ("CCPA") and how to effectuate those rights by communicating with us. Please note, we will seek to verify your identity when we receive an individual rights request from you in order to ensure the security of your Personal Information.

Please direct any rights requests (as further described below) or additional questions you may have regarding this Privacy Policy via email or postal mail to:
ATTN: Legal Department
Lindt & Sprüngli (USA) Inc.
One Fine Chocolate Place
Stratham, NH 03885

If you do, we will need to collect Personal Information and other information such as your name, email or transaction history in order to verify your identity. You may also authorize an agent to make a request on your behalf, who will need to provide similar information for verification.

Right to Deletion of Personal Information

California residents have the right to request the deletion of Personal Information as prescribed in Section 1798.105(a) of the CCPA. Lindt may not delete some or all requested Personal Information as required or allowed by applicable law.

Right to Correct Personal Information

You have the right to correct inaccurate personal information that we maintain about you, subject to our determination that the contested personal information is likely inaccurate.

Right of Access: Right to Request Disclosure of Data Collection and Sharing Practices

You may request to receive details about how we collect, use, and share your Personal Information. Specifically, you may request to receive the specific pieces of Personal Information that we have collected about you.

You may also request to receive:

  • the categories of Personal Information that we have collected about you,
  • the categories of Personal Information that we have disclosed for a business purpose,
  • the categories of sources from which we collected the Personal Information,
  • our purposes for collecting that Personal Information, and
  • the categories of parties with whom we share your Personal Information.

Right to Opt-Out of Sale or Share

You have a right to direct us not to sell or share (sharing for targeted advertising) your Personal Information. You may exercise that right by enabling the Global Privacy Control. To learn more about the Global Privacy Control signal, please go to the signal’s website: We do not have actual knowledge that we sell or share the personal information of anyone younger than 16 years old.

We “sell” and “share” personal information in the context of online tracking. For that, we make your information such as online identifiers, IP address, and location available to analytics providers advertising platforms, and similar third parties.

Sensitive Personal Information

You have a right to limit businesses use of sensitive information for certain uses. We do not use or disclose your sensitive personal information (e.g., information about your ethnicity), if at all, outside of the following limited purposes: (i) performing our services; (ii) detecting security incidents; (iii) resisting malicious, deceptive, fraudulent, or illegal actions; (iv) ensuring physical safety; (v) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services; and (vi) to verify and maintain the quality or safety of a service or product or to improve, upgrade or enhance a service or product. As we only use sensitive personal information for those critical purposes, if at all, you do not have the right to direct us to limit our use and disclosure of such sensitive information.

Right to not be Discriminated Against for Exercising CCPA Rights

We do not discriminate against you for exercising any CCPA rights, such as the access and deletion rights described above. If we choose to offer a product enhancement or financial incentive that is contingent on you sharing personal information, we will ensure that the value provided to us by that collection is reasonably related to the value of the product enhancement or financial incentive.

Do Not Track Requests

We respond to Global Privacy Control signals, as discussed in the California section above. However, we do not monitor or follow "Do Not Track" browser requests, a different cookie preference mechanism.

Are Children allowed to use the Sites?

Our Sites are intended for a general audience and are not intended for use or view by children under 13 years of age without parental consent, and we do not knowingly collect information about children or sell products to children. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13.


This portion of our Privacy Policy applies only to residents of the state of Virginia after January 1, 2023 and applies only to the extent of any inconsistency with the information above. All terms not otherwise defined in this portion shall have the meanings as defined under the Virginia Consumer Data Protection Act (“VCDPA”).

VCDPA Rights

If you are a Virginia resident, you have the following rights regarding your personal information:

  • Right to Know and Access: The rights to confirm whether or not we are processing your personal information and to access such personal information.
  • Right to Correct: The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes of the processing of such personal information.
  • Right to Delete: The right to delete personal information provide by or obtained about you.
  • Right to Obtain a Copy: The right to obtain a copy of your personal information that you previously provided to us in a portable and to the extent technically feasible, readily useable format that allows you to transmit to the data to another controller without hindrance, where the processing is carried out by automated means.
  • Right to Opt-Out: The right to opt out of the processing of your personal data for purposes of: (1) targeted advertising, (2) the sale of personal data, or (3) profiling in furtherance of decisions that product legal or similarly significant effects concerning you. You may use our cookie preferences tool and the Global Privacy Control to exercise rights (1) and (2). We do not currently engage in profiling that produces legally significant effects.

How to Exercise Your VCDPA Rights

You can exercise any of your VCDPA rights described in the previous section by contacting us at

You may also appeal any of our decisions by contacting us at, and we will ensure that our decision receives an escalated internal review.

Contact us

If you have questions about this Privacy Notice, to exercise certain of the rights outlined above or the way in which Lindt uses Personal Information about you, you can contact us via our Contact Us page.

Alternately, you may also contact us at:

Lindt & Sprüngli AG
Seestrasse 204
8802 Kilchberg, Switzerland
Updated: December 2022